Adult interactive story chat
Chat stories, which send text message stories to subscriber phones, are another category of storytelling that's growing, especially among the young adult audience.Hooked, a mobile app from narrative technology startup Telepathic, publishes fictional text conversations and urges people to subscribe for a week to get unlimited access to stories and images.About 70% of the chat story audience is under age 25, divided evenly among men and women."These apps have shown themselves to be sources of consistent revenue," Yeh said.
Hooked also has social networking features that let users react to stories, draft their own narratives and share them with other readers.Text messages, chatbots and apps that engage people with a brand are a few of the ways that mobile technology is shaping interactions with consumers.Episode, the choose-your-own-adventure storytelling app developed by game studio Pocket Gems, is especially engaging with its interactive features that urge mobile users to participate in shaping a narrative."This is a reboot on a familiar theme in a new medium.