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After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face.They are much more common than you probably think.*From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.In other words, the difference could easily be due to what statisticians call sampling error.Let’s look a little more closely at these surprising results.Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box.Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.It was an appealing and apparently convincing message.
In other words, the “trick” was revealed in advance.Rather than disproving the myth, in other words, the experiment might instead offer evidence that creativity is an ability that one is born with, or born lacking, hence why information from the environment didn't impact the results at all.It's an interesting experiment, but the author's conclusion cannot possibly follow from the results of it. Guilford was one of the first academic researchers who dared to conduct a study of creativity.