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Note: Facebook’s Open Graph tags cannot be used for interest tagging (e.g.“og:tags” or “og:keywords” are not valid meta tags) Contains the name of the author of the piece of content.The “description” meta tag helps websites in three important ways: A long time ago in a galaxy far, far away, the “keywords” meta tag was a critical element for early search engines.Much like the dinosaurs, this tag is a fossil from ancient search engine times.You can use a a Sailthru-specific meta tag, a generic meta tag (one that you might have in place already), or an Open Graph tag (og:).In this list, if multiple are included in your code, the former overrides the latter.The text in these tags is not displayed, but parsable and tells the browsers (or other web services) specific information about the page.Simply, it “explains” the page so a browser can understand it.

Although the title tag appears in the head block of the page, it isn’t actually a meta tag. The title tag is a required page “element” according to the W3C. To learn more about best practices for title tag element, our post “How to Write Title Tags For Search Engine Optimization” tells you everything you need to know.

Click here for acceptable date formats, such as 2013-05-07TZ or Mon, -0500.

Possible HTML tags: Contains a short summary of the piece of content.

You could send a newsletter with customized content for each subscriber, and also tailored based on the tags you choose to include in the feed.

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For example, use a feed of “sports”-tagged content, but then allow Sailthru to tailor the list to the user’s favorite teams based on their interests.Possible HTML tags: Flash sales, events and some news stories should not be recommended after a certain date and time.Use this Sailthru-specific meta tag to prevent Personalization Engine from suggesting the content at the given point in time.The only search engine that looks at the keywords anymore is Microsoft’s Bing – and they use it to help detect spam.