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A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.
That kind of connection rate would shatter Hall of Fame records, at least in baseball.
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But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.
But the responses from the more active group suggest they’re highly frustrated.
They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.
But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.In fact, people over 50 are one of the fastest growing segments.