Dating agency forms
How is gendered (promotional) representation tied to consumerism/consumption, and how does this in turn reflect affiliations and identifications of culture, class, place, and age?
How does the example of online dating provide insight into this process of self-promotion and self-construction?
I approach these questions through a discourse analysis of 20 dating profiles taken from a popular website,
I use gender theory and discourse analysis to show how identity is being constructed and projected as gendered in various ways by these individuals, looking to earlier studies of print and online dating advertisements, in particular Jagger (1998) and Coupland (1996), as a starting point for my analysis.
This article explores the ways in which one facet of our (romantically marketable) selves, gender identity, is both demonstrated and reflexively constructed within the particular textual arena of online dating profiles.
MOTS CLÉS Discours; Genre; Médiation; Internet; Sexualité Over the past 15 to 20 years, Internet-based dating has become a tool utilized by increasing numbers of “singles” in their search for romantic partners.
Unlike the print personals of the past, which were restricted in form due to the space constraints of paper publications such as newspapers, online dating advertisements—or indeed, profiles, as they have become—are enabled by the more flexible medium of the Internet.
As such, they have the capacity to support large amounts of text through which users can construct more nuanced versions of their “presenting selves” (Goffman, 1959).
Online dating sites, like many other Internet-based social media tools, operate through a mode of communication that requires users to develop a new and complex literacy.
That’s where e Harmony helps to take some of the stress out of dating in Australia. Successful relationships are the product of compatibility that people share and it’s this focus on similar interests that forms the backbone of the e Harmony experience.