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17-Apr-2017 10:48

The same survey also found that there were more male internet users who were currently using dating sites or apps than female users.Dating sites and apps were most popular among younger internet users - 30 percent of U. internet users aged 18 to 29 years were currently using dating sites or apps and a further 31 percent had done so previously.During an April 2017 survey, 84 percent of dating app users stated that they were using online dating services to look for a romantic relationship.A further 43 percent used online dating for friendly contact and only 24 percent of respondents stated that that they used online dating apps and services explicitly for sexual encounters.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.Other challenges facing the market include fake online profiles, fraudulent traffic, database breaches, and privacy safeguards to protect users. There are over 1,500 dating sites that all are working to attract the same consumers: single men and women. While Match said that nearly all of its revenue currently comes from paid membership fees on its sites, advertising revenue could be a big source of future growth, especially when it comes to increased usage among mobile users.According to Marketdata Enterprises Inc., dating website revenues are expected to slow down and achieve only moderate growth this year because the U. But, that doesn’t mean businesses should lose hope. And finally, as more success stories emerge, many singles will turn to matchmaking services.

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Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.



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