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In our case, the top results mostly comprised of generic content sites or newish domains. Aim for a competitiveness score under 50 and organic CTR/priority scores above 50.Moz’s Keyword Explorer gives you a more quantifiable way to gauge keyword difficulty. If you get scores beyond this threshold, keep looking.
Following this step, we had a shortlist of four keywords: We could have honestly picked anything from this list, but for added impact, we decided to add another filter.
It’s tough out there for SEOs and content marketers.
With the sheer amount of quality content being produced, it has become nearly impossible to stand out in most industries.
If you’re willing to invest a similar amount of time and effort, read on!
We wanted three things from our target keyword: If you’re going to spend months ranking for a single keyword, you need to pick something big enough to justify the effort.I also recommend using the Moz Bar to check metrics on the fly.If you see a ton of high DA/PA pages, move on to another keyword.This was a great idea, in theory — we’d educate readers, establish trust, and turn some of our readers into customers.