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Samuel Gompers, head of the American Federation of Labor, noted in the New York Times, “She (Margaret Gorman) represents the type of womanhood America needs; strong, red-blooded, able to shoulder the responsibilities of home-making and motherhood.
It is in her type that the hope of the country resides.” Despite the best efforts of the pageant officials, the pageant gained a reputation for being a little risqué.
While trying to popularize wearing a one-piece swimsuit with tights instead of the standard bloomers, Annette’s involvement raised many eyebrows. C.” for 1922 already selected, Margaret Gorman received a new title, “Miss America”.
Over fifty newspapers from across the country sent representatives to compete in the “Inter-City Beauty” contest. She was expected to defend her numerous 1921 laurels as the returning champ.
In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.
By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.
By 1921, East Coast newspapers were looking for ways to increase their circulation.
1920s Timeline September 25th: Atlantic City businessmen stage a “Fall Frolic” in order to attract tourists to the seasonal resort beyond the traditional end of summer, Labor Day. Decisions were made to increase the number of scheduled public attractions and make it a two-day event the following year.