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31-Jan-2017 01:41

At that day’s morning workout, for instance, an hour of sweat yielded 26 seconds of usable footage.Next, the team headed to a Ralphs supermarket on Sunset Boulevard, where they roamed the aisles brainstorming other stunts.“Yo, what about just pouring milk into cereal? Paul asked the group, his eyes partly hidden by his trademark “yellers,” or yellow aviator sunglasses.The team matriarch, Erika Costell, a 24-year-old model from Michigan, mingled nearby in workout gear. People know that’s fake, and it’s one of the biggest things of entertainment.”)Sitting quietly on the blond-wood staircase was Mr.

Think of it as a factory of social-media talent, a scrubbed, web version of Berry Gordy’s Motown Records for pre-tweens. “But, like, literally, I want to create an empire of dozens of talent under me, to take my power and multiply it so that I become bigger than myself.”“My personal goal,” he said, “is to be a billionaire.”Mr. rapper turned mogul, “how he was a celebrity himself, and then he took that, brought people under his wing, taught them how to make music, and then put those people in front of his audience. And then he used that network to launch different companies and go into merchandising, obviously his big one being Beats by Dre.”Jake Paul was suddenly Jake Paul, Inc., the head of Teen Entertainment and Media Kingdom, or Team Dom, a company he started this past January centered on a talent label called Team 10.”The stunt made global headlines and turned the You Tube prankster into a social media villain.A “moronic menace to society,” Canada’s National Post called him; an “absolute terror,” according to Mashable, “the worst person on earth,” in the words of Deadspin. Paul and his devotees, who track his pranks religiously and call themselves “Jake Paulers,” the incident was something much greater.“It was gold,” he said.Web fame soon led to mainstream work on television: Jake earned a regular role on the Disney Channel sitcom “Bizaardvark,” playing — what else — a goofy young social media star. Before long, the venture was drawing interest from more than just angry neighbors. Paul debuted a merchandise line, Fanjoy.co, hawking a collection of skater-ish sweatshirts and T-shirts to the swelling army of “Jake Paulers.”Even so, the tent pole property of Team 10 was, and remains, Mr.

But while Logan set his sights on becoming “the biggest entertainer in the world,” as he put it to Business Insider, his younger brother sought a career beyond the camera’s glare. Heavyweight investors like Ron Burkle and Gary Vaynerchuk jumped aboard. Paul’s daily vlog, a seven-day-a-week, web-based reality show consisting of “Jackass”-style stunts, “Punk’D”-style pranks and “Real World”-style domestic drama involving life around the Team 10 house.Justin Roberts, known as “the Freshman,” quietly labored behind a computer monitor.At 15, the home-schooled student still lives with his parents.Paul bounded out of the house, his peroxide-blond hair flopping, trailed by a squadron of artfully coifed teen-heartthrob types.