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In the same year, Diet Coke was recorded as having a 9.9 percent market share.
Additional variations of Diet Pepsi have been introduced over the years, wherein other flavors (such as wild cherry, vanilla, lemon, and lime) have been added to the cola.
At this time the brand's blue and red globe trademark became a series of "smiles," with the central white band arcing at different angles depending on the product. In the case of Diet Pepsi, the logo consists of the small "smile".
The logo used in the packaging and advertisement of Diet Pepsi has changed multiple times since its original iteration.
The new formulation was released marketwide on February 25, 2018.