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GB65’s streamlined and meticulous approach to image making is built on its extensive experience in advertising, visual identity, branding, creative direction, market strategy, digital and social media, packaging, and web design.A leading architect behind some of the boldest and most influential voices in fashion, art, and design, GB65’s multinational client list has set the benchmark of excellence across multiple industries. I went to school at Mount Holyoke, where I studied African American studies with a concentration in literature and economics.Growing up, fashion was something I was interested in, but it was never a real profession to me since it wasn’t visible in Des Moines.My mentality was ‘I will work for Puppy Dog Magazine, if it’s at Condé Nast’.I ended up getting an internship at girl who had a baby, so we were shooting baby Marc Jacobs alongside adult Marc Jacobs. I started off in magazines and then I went freelance and kind of worked for everyone from Carine Roitfeld to Patti Wilson.
I was actually pre-med for the first two years and I completed internships in microbiology, and biochemistry.
Is there a particular publication that offers you the most freedom in what you do?
It’s hard with the way magazines work today, because we always have to consider the advertisers.
In November 2011 I became first assistant and I’ve been here ever since. Primarily market work, which I love because I get to see what people are creating.
That means I go out and find what’s new, what’s happening, and what the major designers are doing.I also do a bit of men’s, so if we do throw a man in a shoot last minute, I know who to call.I was also just named fashion editor-at-large at , and every other little thing Giovanna has going on.There was a Dior finale look being sent to us at the hotel and we were the first people to shoot it. If it’s a celebrity, we have to account for their insecurities, their body and mental insecurities, and their idea of themselves.