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The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.
Links were the most commonly posted format, followed by photo content.
Coffee Meets Bagel’s top post was also around positivity.
As we said before, more brands are incorporating politics and social issues into their content strategy.
Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.
This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.
e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.
What can we derive from the best content of the 2017 Valentine’s season?