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He wants the tool to help users build "meaningful, long-term relationships."Zuckerberg also nodded to the safety fears that have plagued the company since the Cambridge Analytica scandal, insisting his team had "designed this with privacy and safety in mind from the beginning.""Your friends aren't going to see your profile, and you're only going to be suggested to people who are not your friends," Zuckerberg said.Tinder, a popular dating app, makes a similar pledge to its users.“If they’ve already been using Facebook and feel comfortable with the format, this will be an easy transition for someone reentering the dating market.” This is an increasingly lucrative market.Online dating is growing in popularity for people in their 50s and older, according to the Pew Research Center.Meredith Golden, a dating coach based in New York City, said she believes the new feature will be used largely by divorcees and users over 40 who may be less likely to use other online services.
The embattled social media company, under fire in recent months over data privacy worries, plans to launch a new dating feature, CEO Mark Zuckerberg announced on Tuesday.On the heels of the announcement, stock in Match Group — the company that owns Match, Tinder and other dating apps — dropped as much as 21 percent, while IAC, Match's parent company, dipped nearly 14 percent.(Facebook's stock took a hit in the immediate aftermath of the Cambridge scandal, but it has rebounded in recent weeks.)In a statement, IAC CEO Joey Levin struck a defiant tone and even took a shot at Facebook's troubles with Russian disinformation during the 2016 election."Come on in. Chris Cox, Facebook's chief product officer, took the stage to lay out how the unnamed feature would work, using a presumably fictional woman named "Jennifer" as his case study: The design mock-ups on the giant screen behind Cox resembled the user interfaces of other dating apps, like Bumble and Tinder.
But the Facebook version, Cox said, would be integrated into standard features like events and groups."We like this, by the way, because it mirrors the way people actually date, which is usually at events and institutions that they're connected through," Cox said.Anyone using Facebook's dating feature would have the option to "unlock" their profile — making it visible to other people attending an upcoming event.The social media giant will announce a launch date for the feature later this year, Cox said.You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices.