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For example, a dating site that gave the impression it was for Catholic people looking to meet others with the same faith, when in fact it was open to other users as well, was found to be misleading (Inch by Inch Ltd, 13 August 2014).
The ASA upheld a similar complaint regarding a website for single parents, where it was found that a large proportion of members either did not have kids, nor had indicated whether they were happy to meet a single parent (Global Personals Ltd, 9 January 2013).
Creating an atmosphere that is at once casual and comfortable. For those that prefer the same simplified experience in matchmaking we offer our 'Date Nights' free of contracts or commitments.In another case the ASA ruled that the claim “London's #1 Speed Dating Events & Singles Parties” was misleading as the advertiser could not demonstrate that their events were attended by more members than other speed dating events and singles parties in London (Dateina Dash.com, 20 November 2013).For further guidance on this topic please see Types of claims: “No. It’s common to claim that a dating site is “completely free”.Below we’ve highlighted some key issues to bear in mind when promoting dating services.