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This might not seem like a big deal, until you consider one read on why Grindr has been so successful: the app has a “for us by us” appeal to gay men.But when it comes to heterosexual-dating technology, all-male co-founders represent the wants and needs of only half of their target audience.(I live in Los Angeles.) Not a sign of a very robust user base.I didn’t see a single man I’d be interested in messaging.Blendr is the most high-profile of a series of new location-based dating apps for straight people.It was created by the same folks who made Grindr, the hookup app that’s become ubiquitous in the gay community.
From the Web-based heavy hitters like Ok Cupid, e Harmony, and Plenty of Fish on down to newer apps like Skout, How About We, and Meet Moi, they’re all developed by men.
A Northwestern University study found that men viewed more than three times as many profiles as women and were about forty per cent more likely than women to send a message or chat after viewing a profile.